Why marketing metrics should speak to the C-suite

12/17/2013 | BtoB Magazine

The suite of marketing solutions and automated platforms currently available make it easy for companies to track marketing metrics that are useful not just for marketers but executives, Jacques Pavlenyi writes. Successful marketers should shift the conversation away from traditional metrics such as reach and conversions to measurements that provide cross-department information such as customer acquisition, pipeline conversation rates and lifetime customer value.

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