The "heavenly coffee" launches a New York-oriented campaign

12/18/2003 | NYTimes.com

Chock full o'Nuts is spending $2 million to $3 million on a marketing campaign designed to strengthen its New York ties and attract younger shoppers. Created by BBDO Worldwide, it will include, among other things, traditional advertising, a Web site, a new New York Roast flavor, a plan to update the taxicab look of the packaging and the expansion of a franchised chain of coffee shops in the Northeast called Chock Cafes.

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