L'Oreal wants to have its viral campaign and make fun of it, too

12/18/2007 | NYTimes.com

L'Oreal's new viral campaign for its Garnier brand Fructis Style Bold It product line both pokes fun at -- and embraces -- branded entertainment as a marketing tool. The effort, from Microsoft's Avenue A/Razorfish and Kirt Gunn & Associates, features an angry TV producer complaining, through fictional blog entries and video clips, about how his show is overloaded with product plugs.

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