Mintel: The most popular food claims of 2007

12/18/2007 | FoodNavigator

"Kosher" was the most frequently used claim on food products introduced in the U.S. market in 2007, according to information from Mintel's Global New Products Database. Kosher-certified products have gained prominence because of an increased market focus on Jewish consumers and the growing demand for dairy- and meat-free products. Product claims such as "all natural" and "no additives or preservatives" also were among the top performers on Mintel's list.

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