How to foster creativity that pays dividends

12/18/2008 | Knowledge@W.P. Carey

A group of Nike employees in Toronto meets every week in the same place to brainstorm. What's creative about that? The place is a subway car and they interact with passengers. "Gray Formica meeting spaces lead to gray Formica thinking," says innovation expert Dave Lewis. Here are his tips for starting a business-wide creativity habit that improves the bottom line.

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