Study finds significant benefits of banner advertisements

12/18/2008 | InternetRetailing.net

A white paper from Comscore explains the results of a scientific investigation into online advertising and how it affects consumers' actions. According to the study, banner advertisements can increase online sales by 27% and in-store sales by 17%. The study also found that display advertising can help increase the likelihood that consumers will use the advertiser's branded terms in search queries.

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