Google Earth powers Guinness' interactive effort

12/18/2009 | Advertising Age (tiered subscription model)

Guinness, known for its TV spots, is entering a new world -- virtual reality -- with help from Google Earth in a campaign designed by Abbott Mead Vickers BBDO. Stout fans will be able to design their own planets, inviting Facebook friends to help them, in a competition with prizes including a year's worth of Guinness.

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