How innovative companies can keep things fresh

12/18/2011 | New York Times (tiered subscription model), The

Innovative companies need to focus on keeping old ideas fresh as well as on generating new ideas, says Geoffrey Canada, president and CEO of the nonprofit Harlem Children's Zone. If you don't go back and check on your company's execution of old ideas, they'll inevitably grow stale, he says. "Getting a team of people who really understand how essential that is to staying great is one of the real challenges," Canada says.

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