Facebook to bring video ads to users' news feeds

12/18/2012 | Advertising Age (tiered subscription model)

Facebook is taking aim at brands' TV ad budgets with a new move to bring video advertising to its users' news feeds. The new video-ad product, which will likely be introduced in the first half of 2013, is expected feature auto-playing video clips that expand to fill much of the available on-screen real estate. The clips will likely be capped at 15 seconds, which could lead brands to experiment with shorter video clips elsewhere on the Web.

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