Native ads fuel $4 billion mobile-advertising boom

12/18/2012 | eMarketer

Mobile advertising will increase 180% this year to top $4 billion, thanks in large part to an increase in native advertising on platforms such as Facebook and Twitter, eMarketer reports. Total U.S. mobile ad sales are expected to reach $7.19 billion in 2013, and almost $21 billion by 2016, topping earlier predictions.

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