Truvia consumer contest becomes a B2B bonanza

12/18/2012 | ClickZ

Truvia's Facebook-orchestrated Turning the Town Truvia contest, where the brand asked fans to say where they'd like to see the sugar substitute, has garnered 35,000 leads and increased Facebook fandom 25%. The campaign has also had a practical business-to-business effect as well, convincing Hilton Atlanta, Hilton Boston Logan Airport, Biaggi's in Chicago and the Fireman Hospitality Group, among others, to adopt the brand.

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