Coffee company formerly known as Alterra to sell its signs for charity

12/18/2013 |

Milwaukee's Colectivo Coffee, which changed its name from Alterra Coffee Roasters earlier this year, was slated to start auctioning off its iconic exterior signs this week to spark nostalgia among brand fans and raise funds for a charity that feeds the hungry. The Alterra signs, many of which stand nearly 6 feet tall, were listed with starting bids ranging from $99 to $500.

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