For Anheuser-Busch, Web is both test lab and marketing tool

12/19/2007 | St. Louis Post-Dispatch

Anheuser-Busch Cos., which channeled $8.9 million into Internet ads in the first nine months of 2007, is said to be planning a 50% increase in digital spending for next year. The brewer sees its Web efforts as both a way to reach younger demographics and as a kind of marketing lab to test potential ad ideas for its TV campaigns.

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