General Mills: Google ads working for Nature Valley

12/19/2008 | Brandweek

A partnership with Google's Content Network and YouTube has generated a 52% boost in sales for granola-bar brand Nature Valley, General Mills says. The "Where's Yours?" contest invited consumers to submit a YouTube video on their own "nature valley," for the chance to win a $60,000 trip.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY