GM making targeted ad buy with FX series "Damages"

12/19/2008 | Advertising Age (tiered subscription model)

General Motors is pulling sponsorship of events such as the Olympics, Super Bowl and Oscars, but it's maintaining ads on shows with niche appeal like "Damages" on cable's FX. The legal drama's second-season premiere on Jan. 7 will be commercial-free under a sponsorship deal with GM's Cadillac division.

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