Google controls more than half of ad-serving market

12/19/2008 | Advertising Age (tiered subscription model)

Search leader Google still controls the ad-serving market, content-tracking firm Attributor has found. Google's DoubleClick and AdSense had 31% and 26% of all online-ad-server calls, followed by Yahoo!, with 10%, and AOL and Revenue Science, both with 7%. Microsoft's Atlas system trailed with 4%.

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