Reb-A presents opportunities but also challenges

12/19/2008 | Advertising Age (tiered subscription model)

Coca-Cola Co. and PepsiCo are launching products with proprietary versions of the zero-calorie sweetener Rebaudioside A, known as Reb-A. Some products using the natural sweetener, derived from stevia, are expected to represent a calorie midrange, which might confuse consumers used to either regular or diet drinks.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Corporate Executive Chef
American Food & Vending
Syracuse, NY
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations