Euro RSCG Chicago wins a PlayStation account

12/19/2011 | Advertising Age (tiered subscription model)

Euro RSCG Chicago has won the account for U.S. customer relationship marketing for Sony Computer Entertainment America's PlayStation, helping take up some of the slack from the agency's loss of Sprint this month. Duties will include e-mail, digital, social and mobile campaigns, complementing the PlayStation business handled by Euro's San Francisco office.

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