Facebook needs more Zyngas to prove its worth

For Facebook to live up to its $100 billion valuation, it needs to prove that it can breed success in another space besides gaming, as it did with its Zynga partnership. Spotify for music and e-commerce success with Wal-mart's Shopycat application point forward for Facebook, but lack Zynga's capacity for data mining and revenue generation, Rolfe Winkler writes.

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