Facebook's engagement is winning display-ad war

12/19/2011 | Forbes

Facebook's display-advertising revenue is expected to rise from $3.5 billion this year to $5.3 billion in 2012, advancing its lead over rival Google in that category, per Enders Analysis. Google is expected to lead the industry overall in 2012, with $35 billion in revenue, despite playing catch-up in display. Enders projected that the online display marketplace will remain "highly fragmented," with Google's and Facebook's combined share constituting 25% of the overall market in 2012.

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