Marketing: What's in, out for 2012?

12/19/2011 | Small Business Trends

The new year brings with it a host of new marketing trends that businesses should be aware of. For example, while cold calling is uncomfortable and unlikely to yield results in 2012, customer referrals can be an effective way to find new business opportunities, Barry Moltz writes. Also, successful businesses will focus their social media efforts on building relationships instead of on hard-sell tactics, he writes.

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