Re-evaluate your sales channels for the new year

12/19/2011 | Sales Benchmark Index

When deciding whether to use a specific sales channel, ask yourself whether consumers will use it, writes Drew Zarges. Also question whether a channel is well-suited to your product and whether it is financially feasible, he writes. "[I]f you don't get a 'Yes' on all three, don't utilize that channel," he recommends.

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