Web marketers look to mix things up in 2012

12/19/2011 | eMarketer

Marketers are planning to fuse their e-mail, mobile and social media marketing campaigns in 2012, according to a survey by StrongMail. More than two-thirds of marketing executives said they planned to run joint e-mail/social campaigns in the coming year, and almost half said they planned to integrate mobile and e-mail marketing.

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