Why green marketers should forget about being flashy

12/19/2011 | TriplePundit.com

There's no need to greenwash, says eco-marketer Colleen Kramer. Consumers are more receptive to an honest account of a company's attempts than to an obviously glossed-over account of sustainable success. That means brands should focus on transparency, authenticity and follow-through rather than generating environmental headlines.

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