Staples' new lab innovates to bridge mobile, retail experiences

12/19/2012 | MobileCommerceDaily.com

A mobile flash sale promotion on Black Friday was an early product of Staples' new Velocity Lab, which is tasked with developing mobile and online solutions. The lab fits into a larger strategy designed to fully integrate the retail, online and mobile experience. And mobile in particular is "a channel of innovation that allows us to explore new avenues in e-commerce, all with the end goal in mind of solving customer pain points at their time of need," said Brian Tilzer, Staples senior vice president of global e-commerce.

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