10 predictions for the CMO in 2014

12/19/2013 | Forbes

Next year is expected to be a continuation of the digital revolution for marketers and chief marketing officers in particular. IDC predicts marketing will operate under a shared services model and most CMOs will develop a recruitment process specifically aimed at incorporating data analysis skills. Digital is also expected to comprise half of marketing budgets by 2016.

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY