Allstate's Holiday Home Decorator digital game shows how people can suffer holiday losses due to fire, theft and weather damage. The game, which Leo Burnett helped develop, uses satellite images of a user's home to add virtual decorations and snow, with the "Mayhem" character showing up when things get out of hand. The game will be featured on Facebook, Twitter, Google+ and LinkedIn, as well as several Allstate sites.
Allstate takes "Mayhem" to holiday home decorating
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