Allstate takes "Mayhem" to holiday home decorating

12/19/2013 | MediaPost Communications

Allstate's Holiday Home Decorator digital game shows how people can suffer holiday losses due to fire, theft and weather damage. The game, which Leo Burnett helped develop, uses satellite images of a user's home to add virtual decorations and snow, with the "Mayhem" character showing up when things get out of hand. The game will be featured on Facebook, Twitter, Google+ and LinkedIn, as well as several Allstate sites.

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