Facebook contest helps Hickory Farms reach mobile users

12/19/2013 | MobileCommerceDaily.com

To drive traffic to its newly mobile-optimized website, Hickory Farms is running a Facebook sweepstakes offering daily prizes. The aim is to win attention from mobile social-media users and steer them back to the website. "One of the clear trends of 2013 was that social is mobile...So doing a contest on Facebook (and Twitter) is a clever way to get more engagement from mobile users," Snipp founder Atul Sabharwal said.

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