How great e-commerce sites make shopping fun

12/19/2013 |

Pleasant user interfaces on e-commerce websites are a key component in making the shopping experience enjoyable and easy for consumers, writes Shavaughn Haack. She offers a list of exemplary sites that use good typography, subtle coloring, customization tools and hover effects to make online shopping fun. Bonobos, Indochino and Wal-Mart all make appearances on the list.

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