Layout of frozen-food section can influence sales

12/19/2013 | Supermarket News (free registration)

Nearly 40% of supermarket shoppers as least pass through the frozen-food department, and fine-tuning the design can increase sales by as much as 15%, says Rajeev Sharma, CEO of VideoMining. The company, which researches shopping patterns, says improving space organization; organizing meal solutions such as entrees, vegetables and desserts together; and navigational assistance with better product visibility through high-quality doors and LED lights can increase sales. The company also says shoppers do not like shopping the first foot or the last 3 to 6 feet of a frozen aisle.

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