Noninvasive ad format Ura Maki replaces app discovery focus at Appsfire

12/19/2013 | TechCrunch ·

Application discovery startup Appsfire has released Ura Maki, a platform that attempts to make ads more user friendly -- in an effort to make in-application mobile advertising less invasive. The ads using Ura Maki are preceded by a warning to mobile app users and run alongside apps to keep app consistency. The new platform ensures developers don't have to alter their ads to incorporate ads.

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