What changes to Google search mean for SEO

12/19/2013 | SmartBrief/SmartBlog on Social Media

Search engine optimization is going to depend more on good content as Google search evolves, Michael Lieberman writes. Adding context and answering questions are key, he notes, and the questions marketers should answer first are the same questions customers ask before making purchase decisions. "Old-school SEO tactics are quickly evaporating," Lieberman adds.

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