Marketing hits and misses

12/20/2005 | Brandweek

In the war of marketing ideas, 2005 saw some clear winners and losers. Dove's "real women" campaign garnered more free media and more praise than any advertising campaign in recent memory. On the other hand, most critics of Crispin Porter + Bogusky's remake of the classic Coca-Cola "Hilltop" spot felt the ad did not compare favorably with the original. Click here for Brandweek's full list.

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