How word-of-mouth works online

12/20/2006 | Wall Street Journal, The

Dave Neupert, founder of word-of-mouth marketing agency M80 talks to The Wall Street Journal about the trend of using armies of volunteer enthusiasts to promote products online and in face-to-face encounters. The 24,000 members of an Official Nestle Chocolatier Team was used to market Nestle Chocolatier baking chocolate.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Pastry Chef
Princeton University
Princeton, NJ
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA