How word-of-mouth works online

12/20/2006 | Wall Street Journal, The

Dave Neupert, founder of word-of-mouth marketing agency M80 talks to The Wall Street Journal about the trend of using armies of volunteer enthusiasts to promote products online and in face-to-face encounters. The 24,000 members of an Official Nestle Chocolatier Team was used to market Nestle Chocolatier baking chocolate.

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Wall Street Journal, The

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