Social nets enlisted for antismoking campaign

12/20/2006 | Adweek

MySpace, Hi5, Xanga and other social networks popular with teens are the latest venue for the American Legacy Foundation's national campaign to stop youth from smoking. The effort from Arnold, Boston, and Crispin Porter + Bogusky, Miami, includes "Truth" wallpaper, branded bumper sticker downloads and "Infect truth" case covers for Sony PlayStation consoles.

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