FTC proposes voluntary guidelines for Web ad targeting

12/20/2007 | ClickZ

The Federal Trade Commission on Thursday issued a set of voluntary, self-regulating guidelines for Web firms that engage in online behavioral ad targeting -- the practice of serving ads that are keyed to users' online behavior. The guidelines are meant to help Web users understand the extent to which their online habits are being tracked and used for advertising purposes, as well as to offer users the opportunity to opt out of sites' data collection practices. Click here to view the guidelines on the FTC Web site.

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