Sara Lee's Kiwi shines in the shoe-care market

Since Kiwi was acquired by Sara Lee Corp. in 1984, the company has transformed from a shoeshine brand into a shoe-care brand, which has contributed to the overall increase in Sara Lee's annual sales. Kiwi's newest products, which include fragrant shoe inserts and fresheners for sneakers and insoles for athletes, were the result of extensive research and surveys.

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