Study reveals level of youth exposure to alcohol ads

12/20/2007 | Adweek

The Council on Alcohol Marketing and Youth reports finding a 50% decline in the number of children exposed to alcohol ads in magazines from 2001 to 2006, but reported a 30% hike in TV exposure during the same period. Frank Coleman of the Distilled Spirits Council says the uptick in TV exposure is due to the "general migration of alcohol marketing to cable, where the ability to target adults is very precise versus magazines."

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