Mobile marketing group to take up privacy

12/20/2010 | Wall Street Journal, The · MediaPost Communications

The Mobile Marketing Association announced it would add a set of rules to its Global Code of Conduct designed to protect smartphone users' privacy. The initiative follows reports that many smartphone applications may be gathering and transmitting information about users surreptitiously. The guidelines will relate to eight services, including text messages, e-mail and GPS, the organization says.

View Full Article in:

Wall Street Journal, The · MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA