Survey: More advertisers are choosing independence from networks

12/20/2010 | ClickZ

A survey of advertising companies finds that three-quarters plan to increase their spending on online video ads, with a substantial minority eschewing networks in favor of buying campaigns directly from online content publishers. "Publishers have done a compelling job of proving to advertisers that their video advertising will run adjacent to professionally produced content," said Andy Tu, vice president of marketing at Break Media, which conducted the survey.

View Full Article in:


Published in Brief: