Facts Up Front is ready for its close-up

12/20/2011 | Star Tribune (Minneapolis-St. Paul, Minn.)

The food industry is set to launch a $50 million promotional effort for Facts Up Front, which puts key nutrition information on the front of packaging. While some experts believe an interpretive approach would be more effective, "the research shows consumers want the facts, not interpretation," said a General Mills executive.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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