Hallmark Channel brings QR codes to TV screen

12/20/2011 | Mobile Marketer

QR codes incorporated into a Hallmark Channel Christmas special gave viewers a chance to interact with the show and download music and video. During the Billy Ray Cyrus special, viewers were alerted three times to have their smartphones ready to scan the 44Doors-powered code when it appeared onscreen. Viewers could then watch a video on their phones immediately or download the content to their PC.

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