More online shoppers leave without buying

12/20/2011 | Internet Retailer

Total online sales are still on the rise, but more consumers are leaving sites without making a purchase, according to survey firm iPerceptions. About 54% of online shoppers made a purchase in the third quarter, down from 63% in the same period last year, the survey found, with 35% saying they couldn't find the item they were looking for and 34% saying the product they wanted to buy was out of stock.

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