Retailers use RFID, security cameras to track buying habits

12/20/2011 | Bloomberg Businessweek

Retailers are using in-store video cameras and RFID tags to track buying habits of their customers. The data are used to improve inventory and display positions to prompt customers to buy more. "Before we were just working based on certain know-how and intuition. This is designing a retail business based on real statistics," said Montblanc brand manager Rodrigo Fajardo.

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Bloomberg Businessweek