Should you let your employees bad-mouth your brand?

12/20/2011 |

Employee-led blogging efforts can be a great way for small businesses to raise their profile -- but what should you do when your workers go rogue? Actually, the occasional off-message or negative blog post probably won't do your brand any harm, writes Mandira Srivastava. Studies suggest that a smattering of critical content improves bloggers' credibility, increasing the effectiveness of their brand-positive posts.

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