Should you let your employees bad-mouth your brand?

12/20/2011 | SmallBizTechnology.com

Employee-led blogging efforts can be a great way for small businesses to raise their profile -- but what should you do when your workers go rogue? Actually, the occasional off-message or negative blog post probably won't do your brand any harm, writes Mandira Srivastava. Studies suggest that a smattering of critical content improves bloggers' credibility, increasing the effectiveness of their brand-positive posts.

View Full Article in:

SmallBizTechnology.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL