Column: Tips on forming an effective e-mail auto response

12/20/2012 | Travel Research Online

An e-mail auto response should be concise and informative and, if possible, should provide the sender with a definite time in which to expect a personal reply, writes Steve Cousino, owner of Exclusive Events At Sea and Journeys by Steve. "[Y]ou should be able to convey your point in five sentences or less. Tell them it's an automatic response, tell them WHY they're getting it, and tell them what they should expect because of it," Cousino writes.

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