Mobile video is looking like the big story of 2013, writes IAB Vice President Anna Bager. EMarketer predicts a 20% increase in mobile video-capable viewers to 73 million next year, and the IAB Mobile Center's study shatters myths that mobile is used only randomly during the day. Instead, researchers found that usage builds steadily, peaking as a second-screen experience during TV prime time. While mobile devices are often thought of as personal tool, "almost every single consumer in our panel (92%) shared mobile video with others, and 49% shared video weekly or more frequently," Bager writes.
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