Official: Contextual ads for children have always been OK under COPPA

12/20/2012 | Advertising Age (tiered subscription model)

Speculation that new Federal Trade Commission privacy rules might allow Facebook to target contextual ads at children misses the point, FTC officials say -- because contextual advertising to children was never barred under the original 1998 Children's Online Privacy Protection Act. "It's not new," said FTC attorney Mamie Kresses. "Contextual advertising ... has always been acceptable without prior notice and consent."

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