Oracle aims to add to cloud services with Eloqua purchase

12/20/2012 | Wall Street Journal, The · Reuters

Oracle says it will buy marketing-automation-software-maker Eloqua for $810 million, a move that analysts say will boost Oracle Cloud. "Eloqua keeps Oracle relevant in a mobile world where relationship marketing is switching from batching processing to real time," Forrester Research analyst Rob Brosnan said.

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Wall Street Journal, The · Reuters

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