Web marketers can get plenty of mileage out of online video campaigns, but they need to commit, writes CJ Bruce. Unrealistic expectations of quick results and viral buzz seldom lead to success. "Putting up a single video and waiting for the revenue to start rolling in isn't a content strategy," he adds.
Post videos, then practice some patience
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA